When writing your essay, you should be able to consider different readings of your texts. Use the theories of David Morley to help you.
For each of your texts, make notes on:
Use these as the basis for your audience survey, if you haven’t already started one. How do different audiences respond to your texts and how does this affect the conclusions you can draw? Consider their:
Try to update your blogs with some ideas.
For each of your texts, make notes on:
- Preferred/dominant readings (the audience interprets the text as closely to the way in which the producer of the text intended. If the social and cultural experience of the reader is close to that of the producer then there is little for the audience to challenge.)
- Negotiated readings (the audience goes through some sort of negotiation with themselves to allow them to accept the way in which a text is presented. You may agree with some elements of the text and disagree with others.)
- Oppositional readings (the user of the media text finds themselves in conflict with the text itself due to their beliefs or experiences. The user may be outside the target audience and will reject the preferred reading.)
Use these as the basis for your audience survey, if you haven’t already started one. How do different audiences respond to your texts and how does this affect the conclusions you can draw? Consider their:
- Gender
- Situated culture (daily lives, routines and relationships)
- Cultural experience (upbringing, experiences and beliefs)
Try to update your blogs with some ideas.