MS1 Representation - Gender
AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates.
Gender is perhaps the basic category we use for sorting human beings. Essential elements of our own identity, and the identities we assume other people to have, come from concepts of gender - what does it mean to be a boy or a girl?
Many objects, not just humans, are represented by the media as being particularly masculine or feminine - particularly in advertising - and we grow up with an awareness of what constitutes 'appropriate' characteristics for each gender.
Many objects, not just humans, are represented by the media as being particularly masculine or feminine - particularly in advertising - and we grow up with an awareness of what constitutes 'appropriate' characteristics for each gender.
Below are the PowerPoint and resources we've used in class:
An introduction to stereotypes and ideologies about gender:
And the texts we used as case studies for analysis:
Part 2: focus on advertising and 'the gaze'
For more on the gaze click here.